Portals as a Traffic tactic

For a long time, I have been telling my clients who are interested in increased traffic that creating a Niche Portal is a way to retain old traffic and build up referrals. In an article dated Dec. 8, 2005, eMarketer.com shows that Portals are even more popular than search engines.

Two of the general top portals, Yahoo and MSN, are more popular than Google and retain their audience for longer periods of time.

Although this article does not address Niche market portals, it does look at News and Music portals.

The reason that Portals are popular is that they decrease the amount of time which it takes to locate a topic of interest. The more narrow and specific an audience's interest area is, the less relevant are the results of a general search engine. Very specific interests areas call for very narrow Niche portals.

Two examples of Niche Portals are the Designer News portal on the right hand side of the Hanscot website and the small business and independant professional Portal named "Driven By Success."

The acquisiton and publication of links for such portals is one of the services provided by Qwerty.