Apology or Statement of Regret?

Why is it so difficult to grasp the concept of Apologies.

An apology requires an admission of wrong-doing on the part of the apologizer.

Seth Godin failed to realize this in one of his latest postings. He offered the following as an example to follow in making an apology:

But is an apology sincere?

Well, I can't imagine how the following sentence could be false if uttered by anyone with a conscience, "I'm really sorry about the way you feel. We work really hard and do our best to avoid problems like this, but it's obvious you feel mistreated and I want to fix it. I'm really sorry about all this."

It's cheap, it works, and it's the right thing. So why not do it?


Seth, that is not an apology that is a statement of regret.

The supposed apologizer has not admitted doing wrong and has implied that the fault lies with the one who feels mistreated. In point of fact, this might even be considered to be an ACCUSATION against the one who thinks that they have been wronged.
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1 Comments:

Anonymous Inbound Promotions said...

Yea I totally agree that it did sound as if they apologizer was implying the fault was on the other end.

11:18 PM, February 26, 2010  

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