Are Clients a Liability or an Asset?

From an accounting standpoint, does your business treat your clients as expenses or as income?

The government requires developers to file environmental impact statements before starting certain kinds of projects. Does your business require your accounting department to file a client satisfaction impact statement before it cuts expenses?

Some cost cutting measures may have a short-term positive impact on your ROI but have a long term negative impact on your CRM and your WOM.

Seth Godin wrote an article entitled "Even Governments Market."

Acronym Lexicon
ROI = Return On Investment
CRM = Client Relationship Management
WOM = Word of Mouth - (In other words, your reputation.)