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Thursday, May 3, 2007

Why Your Ad Campaign ROI is poor

Process is key to success in Business.

Well...Duh!!!

Yet, when many entrepreneurs and business owners first attempt an internet ad campaign, they fail to remember the need for process.

Seth Godin wrote an article entitled, "Welcome to Offer World." Here is a sample:
"offer---> sample ---> permission ---> learning ---> sample ---> sale ---> subscription."

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