Bad Allies

In Internet Marketing, building relationships with reputable allies is very beneficial to acquiring traffic. However, disreputable alliances can not only damage your internet reputation they can also damage your search engine rankings.

Many website owners think that the more incoming links they have from other websites the better. This inaccurate impression causes them to fail to use discrimination in selecting the alliances which they form.

John Jantsch of Duct Tape Marketing wrote an article entitled "Stay Out of The Bad Part of Town"

Make me WANT to listen

"And now we interrupt our program to bring you this crass commercial message..."

If you really want to get more clients, quit telling your prospects what you want them to hear! Instead, find out what it is that makes your prospects drop everything and choose to pay attention.

Terry Paulsen wrote an article entitled "Earned Attention Is the Only Attention Worth Having!" It is based on an excerpt from an article in the magazine Business 2.0. The source of the excerpt is: Jeff Hicks, President and CEO, Crispin Porter & Bogusky