Don't Pretend to Be Who You Aren't

Have you ever gotten a business card from a one person company that attempted to make it appear that the company was much bigger?

Credibility is key to trust. If I learn that you are not credible then it is harder to trust you.

Admission: Qwerty is a one person consultancy. Sometimes a plural pronoun creeps into my writing or my conversation. I try to avoid this, but it is about as difficult for me to avoid as it is to get a native born Georgian to quit saying "All you alls" or a Wisconsinite to quit saying "Ya betcha." (Those comments are made with affection and not with disparagement. I live in Georgia and have family in Wisconsin.)

Search Marketing Gurus posted an article on Truth In Marketing. (Hey, SMG, let us know which of you are writing each post.)