How You Say It

Different Media and Different Audiences call for a different style of communication.

The above rule is very difficult for some business owners to grasp. If you have ever seen a Presentation chart crammed with as much info as could be written on a letter size sheet of paper, you know that it is ineffective.

McDonalds usually runs several different campaigns for one new menu item, because they know that what motivates a mother of three does not motivate a teenager.

Susan Getgood wrote an article on the need to know the difference between a Press/News release and an announcement to your userbase.