Tightening Your Niche Market by Terri Dunevant

One lesson I have learned in business networking is that the entrepreneur who tries to offer every service that they possibly can, quickly loses credibility with other business owners.

Business owners know from experience that both time and money are limited. Expertise in a field of knowledge requires a lot of time and keeping up to date with industry changes requires financial investments.

This article on Jonathan Farrington's blog by Terri Dunevan offers questions and strategies for identifying your most profitable marketing focus.