When to Spend

If you have done any business networking, you have probably run across the amateur who has signed up with an "Anyone Can Do It" type business. Occasionally, some of these entrepreneurs through dedication and persistence develop a credible and profitable business. But a large percentage of those who sign up, are not really dedicated to their business.

Frequently, you can tell who they are, by their attempts to avoid investing in their business. For example, the back of their business card tells you that they got it from a free business card service that sells the exact same design and graphics to hundreds thousands of other amateurs.

Crystal Williams writes an article about the areas in which she thinks an entrepreneur should avoid "Cutting Corners." Disclosure: I still use my residential phone as my business phone.