SEM Expert Argues Against SEO Control

Anyone who hangs around me long enough, learns that I don't put much stock in traditional SEO. Ironically, when people first hear that my internet focus is on helping Businesses 1. Acquire Traffic; 2.Convert to Leads; 3. Repeat Visits; 4. Build Alliances and Community; - they ASSUME that I do SEO.

I don't do SEO. Now don't misunderstand. I am not saying that there is no place for a moderate amount of SEO when initially setting up a site (and maybe once a year) but SEO is not nearly as important to the effectiveness of your business website as many people think that it is.

Mike Moran specializes in (and is a recognized expert) Search Engine Marketing. He recently wrote an article about people who obsess over trying to control their rankings. He argues that a company needs to avoid seeking to control the Search Engine ranking and focus on PLEASING THEIR INTERNET AUDIENCE.

Exactly! Well said.

Here are links to my previous recommendation editorials which stress Content over SEO. Tactics Killed The Goose; Site Design is more important than Ranking; What Are You Doing Here? Additionally if you read through my Rainmakerwebsites.com website you will find me arguing against focusing your attention primarily on SEO.