Why?

Entrpreneurs frequently talk about what to do or how to do things, but have you ever asked yourself "WHY?" Don't say money, because there are many ways to make money.

I am constantly being solicited by people who want me to get involved in a different business. Usually its a business that they are involved in. Some of these businesses make quite a bit of money.

But you know something? Most of them would not give me any degree of personal satisfaction or sense of true accomplishment.

My mother sold educational products for several years. She was truly "sold" on her product line and upon the benefits which it provided. After she had become very successful and was over a quarter of the state of Indiana, my Dad's work moved them to Florida.

Mom decided to go to work for a financial planning company. She made money, she helped people, but she left after only about five years. It was always my impression that she was more fulfilled by work that helped benefit children in need of an education than she was in helping people plan for retirement.

I wrote all this to ask the Question: What is the purpose of your business?

This is the subject of an article by Idris Mootee