Developing a successful Local website

Business Owners whose market is geographically limited often think that only SEO can get them the exposure in local search that is necessary to be found. However, just as with any other website ranking in Search Engines is not limited to the artificial sounding copy which many SEO firms produce.

(In an upcoming post on this website, I will present an article from a copy writer whose use of keywords is so deft and subtle that it does not interfere with the reader. I once had to read a paragraph twice that she had written to find the second occurrence of the key phrase that she was embedding!)

John Jantsch wrote an article in which he shows a real life case study of a company whose Search Engine ranking was achieved by concentrating on Content, Links and HTML coding.