Getting your Prospect To Agree

I hate traditional objection handling. You tell a salesperson "no," only to have them start rattling off an obviously memorized response to your negative.

Rather than trying to "close" a sale, what if you could get the prospect to agree to buy?

It is much easier to get sales, if you are giving the prospect what the prospect already wants.

Jonathan Farrington wrote, "Getting to 'Yes, I'll Buy' More Easily."