The moment that changed the world forever

I suppose it depends upon what world we are talking about.

Actually, what I have in mind in this posting is your prospect's world. Have you had a prospect who seemed to like your service or product but never seemed ready to buy?

And then one day, seemingly out of the blue, the prospect who would never budge, decides to buy?

Has that ever happened to you?

Maybe something happened that changed your prospect's world.

Craig Elias wrote "Shorten Sales Cycles - By Capitalizing On Trigger Events."