Transparency can destroy Mental Commodification

Have you ever found yourself faced with a long term client who is beginning to waver about whether or not to switch to your competition?

The reason this happens is because of mental commodification.

Although you are always trying to differentiate your company from your competition, on some level this client has decided that the difference is relatively insignificant.

But what would happen, if instead of your TELLING the client that you are different, the client was able to SEE the difference?

Sean Hazell wrote an article entitled, "Take Your Customer to Work Day."