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Tuesday, September 16, 2008

Boost Effectiveness of Communication through Structure

Sometimes its not what you say, its HOW you say it that makes the difference.

As someone who is interested in Marketing, you will occasionally need to write an effective sales letter. (That may, in your case, be an understatement.)

Understanding how to structure a sales letter may make the difference between a successful letter and an ineffective one.

Mark Ferguson wrote "The Anatomy of a Single Page Sales Letter."

BTW, at the time of this writing, this web page contains a sales offer. You may want to know that I tried to contact Tina about three weeks ago by email and did not get a response back.

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