How is a Stopwatch like crude SEO
I love this quote from today's article.
What gets measured, gets done.
And guess what, when the thing that you measure does not improve your ROI, wonders of wonders those things which get done are also not the things that improve your ROI.
Listen Up - If you measure conversions, your profits go up. If you measure only site arrivals, your profits go down.
Bill Hogg wrote "Avis And Their Three Minute Promise."
If you don't understand why Avis is making a mistake, please read the article. And if you do understand why Avis is making a mistake, then why are you just measuring SE clicks?
Avis And Their Three Minute Promise.
What gets measured, gets done.
And guess what, when the thing that you measure does not improve your ROI, wonders of wonders those things which get done are also not the things that improve your ROI.
Listen Up - If you measure conversions, your profits go up. If you measure only site arrivals, your profits go down.
Bill Hogg wrote "Avis And Their Three Minute Promise."
If you don't understand why Avis is making a mistake, please read the article. And if you do understand why Avis is making a mistake, then why are you just measuring SE clicks?
Avis And Their Three Minute Promise.
Labels: Conversion, Internet Marketing, ranking
posted by Shewmaker at
8:50 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home