Sometimes, its all in how you package it

Sometimes, even the best content in the world will only be considered by your audience if the packaging is right.

Let me illustrate:

Would you believe that some of the top read writers on the internet compete to have their content "re-packaged?"

Every month, writers send proposals to ChangeThis.com. These proposals are then posted for public voting on the Change This proposal page. This link goes to that page.

Whichever five proposals gets the most votes that month, then gets the chance to be featured as a Change This eBook.

End of Illustration.

The point is that the Media in which information is presented affects the optimal format of the information.

Have you ever been to a Power Point presentation where the speaker attempted to put the entire text of his speech on the screen. Bad Decision.

The substance of the speech might be GREAT and yet placing it on the screen ruins the speech.

In the early days of the web, there was no professional looking page layout. When websites started being designed to resemble printed documents, many websites were mis-designed to scroll downwards through more than a dozen screens or more. This was a mistake for the same reason that putting all the content of a speech on a projection screen is a mistake.

Content needs to be formatted for the medium in which it is being presented and the limitations, as well as the advantages, of the medium used need to be understood and respected.

The amount of content which you need to present, should have an affect on your media choice. If you are presenting a lot of content, it is frequently a good idea to present this content as an eBook. A professionally designed eBook can be used as a Premium in lead harvesting, as a community development giveaway or as a product for marketing.

(Disclosure: My consultancy provides typography and page layout services for eBooks and other electronic publications including eNewsletters and Presentations.)

Vera Raposo wrote an article on how to market eBooks. (The Ebay suggestion is obsolete. see the comments below the article.)