Qwerty Recommends
These Articles

Wednesday, September 17, 2008

That depends upon what your definition of the word "We" is

If a book of quotations written a century from now contains any William Jefferson Clinton quotations it will probably quote his "depends upon your definition" quote.

But this posting has nothing to do with politics or presidential trials.

This summer an author sent out a newsletter in which he suggested banishing the word "We" from sales communication.

Another author has a sales communication book entitled "We."

But the thing is, you see, that the two authors were using the word "We" with two completely different meanings.

Thus I find myself agreeing with the points which both authors made.

Confused? Good.

If you would like to know why you should use the word "We" and why you should also banish the word "We" then visit Steve Yastrow's article which explains.

Labels: ,

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home