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Wednesday, September 10, 2008

What's in your Ears?

About 15 years ago, I heard a silly children's song called "Beans in My Ears."

The last verse of the song said "I think that all grownups have beans in their ears."

Sometimes in selling, entrepreneurs have beans in their ears. The beans are things like biases and perspectives. Frequently there is a focus on "telling" and not on "answering."

In order to be come good at Answering, an entrepreneur has to first be good at listening.

Jonathan Farrington wrote an article entitled "Secrets of Effective Communication."

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