When Good Falls Flat

Have you ever had a really great home made meal? Have you ever eaten the absolute best 5-star Restaurant meal. Both of these are great experiences.

But what happens if you try to mix them together? What happens if a down home cook serves a meal in a five star restaurant? Its the same meal that was great at home - but suddenly its not so great.

Why Not? And what does this have to do with running a business?

Seth Godin wrote a brief but powerful article entitled "The Dead Zone of Slick."

The World's greatest little leaguer should not be asked to play at age 12 in a major league game!