Doc, You Gotta Help Me - I just Can't Seem To Stop Writing

In spite of the humorous title of this article, frequency of communication is an important business decision.

However, I would argue that consistency is actually more important than frequency. A few weeks ago, I had a booth at the North Georgia State Fair and this recommendation feature ground to a halt because I had too many things on my platter.

There are two main considerations in my opinion when considering frequency and both of them can be included under the single heading of Customer Expectation.

1. How will this frequency schedule affect my brand?
2. Can I commit to this frequency schedule?

I know that for this recommendation feature, I will probably eventually go back to once a day because I have found that twice a day places too much of a strain on my other responsibilities.

Seth Godin is both a writer and a start up visionary. (He is exemplary evidence that Marketing startups and Tech-Innovation startups don't have to play by the same rules.)

Seth wrote an article entitled "How Often Should You Publish?"