How DO I Know I Can Trust You?

Just because you say to a prospect that your company is trustworthy does not mean that you build their confidence. In fact making that statement may have the opposite effect to what you intended.

The lady doth protest too much, methinks. - William Shakespeare - Hamlet

However, there are things which your company can do to build trust and to help build a referral network because of trust.

Ardath Albee wrote "Marketing Behaviors that Build Trust"