Real Gold: Brand Identity Info that You can Use

When it comes to branding, there are two major missions.

1. Establish your identity so clearly that your market never confuses you with your competion.

2. Maintain the reputation and mental positioning that your product requires.

The problem for the small business owner is that most branding information is either written for the big business world or it is insufficiently substantive.

But today's recommendation is an article which focuses on the first branding mission: Establishing your identity. This article is not shallow but substantive. It is written by a source that focuses on the big business world and it is written for the consumption of big business executives.

But this time, it is also useful for the small business owner. Brad VanAuken wrote: "The Brand Identity Checklist."