That's so 2003!

In almost every aspect of I and E publishing there is a tendency to cling to methods or truisms from years ago. Only problem is that technology changes so rapidly that if you are reading something that is more than 24 months old - it is almost definitely outdated.

In fact, most industry people cite 18 months as the statistical average for a tech cycle.

One of the areas which has changed dramatically in the last few years is the topic of SE ranking. Many business owners think that they know all about SEO but most of the business owners whom I meet are hung up on something they heard about 2 years ago or something that someone told them recently but their source hasn't read anything up to date.

Karon Thackston is a professional writer who wrote an article a few weeks ago, in which she shows that keywords while still important do not produce the kind of results most business people seem to think that they do.

Karon Thackston wrote "How Many Keywords Are Enough?"