We want to invite you back again

Receiving an unsolicited invitation for a repeat performance is one of the sweetest experiences a person can have.

The actor is called back over and over again for encores. The suitor who receives love letters begging for his return. The business whose past clients are cramming their calendar full with repeat businesses. These are visions to which most people would aspire.

But how to make it happen?

Chris Brogan wrote an article about giving speeches. But what he wrote can be used in many different venues. The article is entitled Two Important Speaking Tips but these two points are almost universal.