Who's your lead off batter?

In Baseball, the first four batters on the roster are the most important. Many coaches put the strongest batter in the fourth position which has been nicknamed "the clean up batter."

But in writing copy for your articles, you don't get three tries to get it right!

The two most important items for your article's copy are the Headline and the Lead Sentence. The next item (if the reader sticks around for the third item) is the opening paragraph. Bringing up fourth, which is a far weaker position in writing copy than in baseball, is the first sub-heading.

Karon Thackston wrote "Get To The Point."

P.S. The first two comments (currently the only two comments) are amusing.