Why does Trust based selling work?

Many people who have not mastered trust based selling do not believe that it works. Sometimes someone who "tries" it without truly being trustworthy becomes convinced that the fault does not lie with himself but rather with the method.

One of the biggest hurdles of trust based selling is that it can only be mastered by someone who is truly genuine. The truth is that many entrepreneur's have an "It's only business" attitude. If that is your attitude then you can never master Trust based selling because when you try it you are a phony.

The reason that trust based salespeople are masters of their craft is because they truly do care about their clients and when their client suffers, they bleed.

Charles Green wrote an article explaining why the idea that trust based selling doesn't work is based on a misconception.