Your Email Should Not Read Like An Infomercial

Recently my wife and I were watching a Movie on a non-network local market TV station. The commercial breaks were filled primarily with the most obvious infomercials for low end products.

I said to my wife, "If that product was so good, he wouldn't need to YELL so much."

Sometimes an email writer feels that he has to convince the reader to click on the links in his email. Listen closely because I am going to let you in on a BIG secret. If the content of the page is fantastically great, then all you will need to do is tell what the page is about - your target audience will say "wow" and click on the link.

But if you say "WOW, you won't believe how GREAT the content on MY web page is." You're audience will not be convinced no matter how hard you try.

Ardath Albee wrote on keeping your emails brief, bold and germane