Can You Pass This Exam?

If your businesses main marketing focus is primarily offline and you aren't really wanting to change that focus, then this exam is not extremely vital to your marketing success.

But if you want to succeed in the Internet Marketing world, then you have to adapt to the new user-centric web.

On the web, the audience drives the discussion. This is very difficult for many business owners to grasp. Quite frequently, business owners think that using new internet technology is all that it takes to participate. But as long as you are focused on telling, instead of responding - you can't play effectively in this game.

Ed Cotton asks some very basic questions, which if answered honestly can help you to determine whether you are really ready to participate in the audience driven social internet.