Can you speak "Buyer?"
When a company writes me a letter that is all about them, it really irritates me. Also when a company sends me email that is completely irrelevant to who I am, it irritates me.
You probably have experienced the same reaction to a promotional mailing.
So what makes you think that your audience is different from you and I?
You think that you already know all this? Then why did that last mailer you sent out irritate more than half of the people who received it.
Maybe you don't know your audience's language after all.
Oh, you think that you do? Did you ask them?
How do you feel when someone ASSUMES something about you?
What is the best way to avoid making a wrong assumption? That's right! ASK, already.
Karon Thackston writes "Understanding & Communicating with Your Customers."
You probably have experienced the same reaction to a promotional mailing.
So what makes you think that your audience is different from you and I?
You think that you already know all this? Then why did that last mailer you sent out irritate more than half of the people who received it.
Maybe you don't know your audience's language after all.
Oh, you think that you do? Did you ask them?
How do you feel when someone ASSUMES something about you?
What is the best way to avoid making a wrong assumption? That's right! ASK, already.
Karon Thackston writes "Understanding & Communicating with Your Customers."
Labels: Community, Conversion, Internet Marketing, Sales
posted by Shewmaker at
8:21 AM
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