Is the Cheque in the Mail?

While email marketing seems to the beginning entrepreneur, a fantastic avenue for marketing the new venture or product, it is actually a minefield for the uninitiated.

First, you can run afoul of the Anti-Spam Laws.

Second, you can irritate your potential prospects by failing to "follow the rules."

However, if you know how to use email properly as a marketing tool, it can actually be just as great as you imagine it to be. Doing it right frequently requires a guide to show you what to avoid and how to improve your ROI. However, there are some "rules" that are easier to communicate than others.

Jason Drohn provides "10 Quick Tips for Creating Great Email Marketing Lists."