Substance is the Key to List Development

For decades, salespeople and marketing exhibits have given out Logo Promo Merchandise (aka: Advertising Specialties). The successful Promo merchandise were those things that were the most useful for the longest period of time. ( A wallet calendar tended to be less successful than a daily planner - because it was less useful.)

In the world of the internet, Substance (as in useful content) is much more successful than advertising and brochure copy. The uniqueness of the information which you provide combined with the degree of value which it provides to your potential audience is key to the success of your ezine address development.

Ivana Taylor provides four brief but valuable ideas for helping you get started in her article: "Help Customers Get Educated by Giving Presentations Away."