The first sight of an email from You

How do the recipients of your marketing e-mails first react when they see your name in their letter queue?

Would it help if you improved the internal effectiveness of your e-mail campaign?

Jay Lipe wrote: "3 Tips to Improve Your Email Marketing."

P.S. Schopenhauer died almost a century and a half ago, so I don't need Creative Commons to make a derivative from his words. (For the word "derivative" read "mangling".)