Keep Investing in Innovation
Revenues Down?
Trying to keep financially afloat?
You may be tempted to cut investing in innovation. However this can be a major mistake. Especially if your audience includes younger consumers or entrepreneurs.
Over the last two decades, Americans have been "trained" to expect advancements in technology and improvements in commerce and distribution. If you get behind your competition on the innovation advancement curve, it may damage your reputation and it may be difficult to catch back up.
Take a look at the difficulty that Yahoo has had in trying to catch back up with Google. Yahoo was the industry leader in 1997, but now it is forced to deal with a public impression which may or may not be deserved.
Joey Wilson wrote an article entitled "Don't Let the Economy Kill Marketing Innovation."
Trying to keep financially afloat?
You may be tempted to cut investing in innovation. However this can be a major mistake. Especially if your audience includes younger consumers or entrepreneurs.
Over the last two decades, Americans have been "trained" to expect advancements in technology and improvements in commerce and distribution. If you get behind your competition on the innovation advancement curve, it may damage your reputation and it may be difficult to catch back up.
Take a look at the difficulty that Yahoo has had in trying to catch back up with Google. Yahoo was the industry leader in 1997, but now it is forced to deal with a public impression which may or may not be deserved.
Joey Wilson wrote an article entitled "Don't Let the Economy Kill Marketing Innovation."
Labels: Business Excellence
posted by Shewmaker at
8:33 AM
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