Without Vitality, there is no Viability

In mid-twentieth century Sci-Fi flicks, the actor who supplied the voice for a robot would attempt to speak without inflection and without imbuing his/her diction with any emotion. (Later films tended to feature robotic characters with personality.)

One of the problems with many business blogs, especially the blogs of older corporations, is that the textual content is written to sound objective or journalistic.

Most successful business blogs are very opinionated and written from an editorial standpoint rather than a journalistic standpoint. Additionally, the successful blog's opinions are not focused on the services or products of the business which publishes the blog but rather on expressing the viewpoint of the business concerning other industry related developments or current events.

The successful blog also focuses on providing content which is useful for the reader but which is not merely a rehash of something which has been produced elsewhere.

The question of how to make a blog sound unique and imbue it with a consistent persona is one with which some companies have to struggle.

Dave Taylor wrote an article entitled "How To Write With a Distinctive Voice."

How to keep your business afloat

What are some proactive things which can be done to keep your business running during the current economic downturn and prepare for the next economic surge?

Frank Reed wrote an article on Moran's Biznology site about surviving the current economic dip.

How to financially survive in a client driven business

Many freelancers work on custom projects. When you customize, your profits can be eaten up by a client's dissatisfaction with submitted work.

What preventative measures can a freelancer take to avoid client dissatisfaction?

Joshua McGlinn wrote an article for Fast Company entitled "Time is Money - How to Save Both."

The Power of Suggestion

The writing of Proposals is an important in advancing the development of your business.

But as in many other business procedures, there is a right way and a wrong way to do it.

Crystal Williams wrote: "5 Tips for Writing Great Proposals"

Clientele Leveraging

There is passive Word of Mouth referrals and there is leveraged Word of Mouth referrals.

How can you effectively turn your current clients into promoters of your business?

John Jantsch describes four areas in which to focus your efforts in the article: "Customers Are Your Most Effective Sales Force."