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Wednesday, February 4, 2009

The Arrangement of Design

Do you groom your hair?

Do you wear professional attire in a professional manner?

When it comes to personal grooming, most business people understand the importance of presentation.

But there is a difference between design and dazzle.

The right balance impresses because it does not seek to be overly flashy.

The guidelines also apply to many other features of business. For example, the facade of a storefron should be clean, professionally designed but not gaudy.

The brochures which a sales department uses should set a tone which subtly impresses. This is also true of a well designed website.

Seth Godin wrote "Beauty as a signaling strategy."

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