Even Pepsi gets it wrong
The medium must be allowed to shape the message.
A radio ad is different from a newspaper ad which is different from a TV ad.
The market must shape the message.
An ad to B2B is different from an ad to B2c and selling to a single person consultant is different than selling to a Fortune 500 company.
Pepsi apparently forgot this.
The social media is a bottom up, not a top down media. Recently Pepsi sent cans of Pepsi to what they were told were the 25 most influential social media bloggers.
This was a mistake.
One of the recipients of the free Pepsi was Mack Collier. He wrote an article entitled "Are Companies Targeting the Wrong 'Influencers' With Social Media?"
A radio ad is different from a newspaper ad which is different from a TV ad.
The market must shape the message.
An ad to B2B is different from an ad to B2c and selling to a single person consultant is different than selling to a Fortune 500 company.
Pepsi apparently forgot this.
The social media is a bottom up, not a top down media. Recently Pepsi sent cans of Pepsi to what they were told were the 25 most influential social media bloggers.
This was a mistake.
One of the recipients of the free Pepsi was Mack Collier. He wrote an article entitled "Are Companies Targeting the Wrong 'Influencers' With Social Media?"
Labels: Internet Marketing
posted by Shewmaker at
9:24 AM
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