The Proof is in the Stats

Sometimes trying to convince a business owner that thousands of one time visitors are not nearly as valuable as hundreds of repeat visitors feels like trying to convince a dog to avoid chicken bones. (For those of you that are not dog owners, poultry bones are fragile and the "splinters" can hurt a dog.)

Many business owners are smart enough to look honestly at statistics. With this in mind, today's recommendation is an article entitled "Repeat Site Visits - A Critical Goal for a Successful Website" by Ayo Ijidakinro

Hopefully the charts and statistics will convince you to focus less on the first time visitor and more on the second and third time visitor.